Color Palette: July

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July is our time for flea markets! We love romantic colors to add a vintage vibe to our home. Choose olive, teal, beige, and mauve for your next project. Since the colors all have a softer side (but still with a punch of color), they stand out against both lighter and darker colors for the perfect balance.


What colors are you loving in July? Use the hashtag #miymaglife on Instagram to share your color inspiration pics!

They’ve Identified the World’s Ugliest Color

In 2012, the Australian government hired researchers to find the world’s most unappealing color to put on tobacco products to discourage people from smoking. Described as “death,” “dirty,” and “tar,” the color is the Pantone hue 448C, or opaque couché. See it below.

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Yes, it’s ugly. But the brownish-green color is serving an important mission! The research agency GfK was tasked with identifying this color, which was a very different task than most of their work. They were used to making products more appealing, not unappealing. The research took three months, seven studies, and surveyed over 1,000 smokers, but eventually they found a color no one had anything nice to say about.

The demand for the ugliest color came with Australia’s law that cigarettes could only be sold in plain packaging (meaning no brand logos or promotional text). Brand names have to be small and graphic images of tobacco’s effect on health and warnings are prominent.

And it worked! Data revealed that smoking rates dropped by .55 percent (the equivalent of 108,000 people) from December 2012 to September 2015.

Now, other governments are adopting the plain packaging method and Pantone 448C, as well. The U.K., Ireland, and France have also adopted similar plain packaging laws and the “drab dark brown” color, too.

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Color Palette: June

 

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June is all about time by the pool and in the sun! Choose sapphire, banana, sky blue, and light gray for your next project. The yellow and sky blue are both sunny and bright, while the dark blue provides depth and the light gray acts as a neutral (without the heaviness).


What colors are you loving in June? Use the hashtag #miymaglife on Instagram to share your color inspiration pics!

Color Palette: May

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May’s spring weather can bring gloomy gray days, rain showers, and the first pops of color!  Choose orchid, light gray, plum, and country blue for your next project. The orchid adds a punch of color to the softer blue and purple, while the gray is a perfect neutral for these sophisticated shades.


What colors are you loving in May? Use the hashtag #miymaglife on Instagram to share your color inspiration pics!

Color Palette: April

Color Palette - April

April brings bright blooms and vibrant colors. Choose teal, turquoise, watermelon, and lime for your next project. The pink adds heat to the cool blues and green. The teal and turquoise add depth to the palette.


What colors are you loving in April? Use the hashtag #miymaglife on Instagram to share your color inspiration pics!