Pantone’s 2016 Color(s) of the Year

Pantone Colors

This week, Pantone released their must-anticipated color of the year. For the first time ever, they choose two shades: Rose Quartz and Serenity.

The Pantone Color of the Year has served as a symbolic color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude. It’s the tipoff to a trend that usually spreads through home décor, fashion, and design for several years.


About the colors, according to Pantone:

  • “Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.”
  • “Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”

Why these colors, according to Pantone:

In the busy and crazy world we live in, consumers are seeking reassurance and security (we saw this trend with PPG’s 2016 Color of the Year, too).

  • “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

The combination of what we see as a typical girl color and a typical boy color (anyone else getting the baby shower vibe?) also challenges traditional perceptions of color association.

  • “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

A decade of Pantone’s Color of the Years:
The new colors are much softer and lighter than we’ve seen from Pantone in the past.
What do you think of the 2016 Colors of the Year? Tell us in the comments below!

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