This week, Pantone released their must-anticipated color of the year. For the first time ever, they choose two shades: Rose Quartz and Serenity.
The Pantone Color of the Year has served as a symbolic color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude. It’s the tipoff to a trend that usually spreads through home décor, fashion, and design for several years.
About the colors, according to Pantone:
- “Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.”
- “Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”
Why these colors, according to Pantone:
In the busy and crazy world we live in, consumers are seeking reassurance and security (we saw this trend with PPG’s 2016 Color of the Year, too).
- “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
The combination of what we see as a typical girl color and a typical boy color (anyone else getting the baby shower vibe?) also challenges traditional perceptions of color association.
- “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”